I Gave Up On Silent Treatment...

So, I got into this weird habit with my class... If someone's been disruptive or cheeky, I just give them the silent treatment for a bit. It's actually kind of effective, and they start to crack after a while... Of course, it's nothing too harsh, but there have been moments where I've wondered if maybe it’s not so great for their development... What do you all think? Is this something teachers should be doing... or is it just my thing?